‘Every Dirham Counts’ – An initiative to create awareness for the drought in Somalia

A group of UAE-based professionals have launched a community initiative called ‘Every Dirham Counts’ in support of the Emirates Red Crescent’s ‘For Your Sake Somalia’ Campaign. The group of professionals who supported the Red Crescent in the past are named ‘Dubai Acts For’ and aim to raise awareness to the cause and support the UAE’s ongoing efforts.

Project Leader of Every Dirham Counts, Mona Gulaid said: “Like anyone else who watched the news of people starving in Somalia, it made me emotional and I couldn’t just sit around and do nothing. I have been a part of many charity initiatives in the past and know I am in an incredible country where residents more than often get behind causes, they just needed someone to create something. Every human being has the right to adequate food and nutrition regardless of their religious or political affiliation. With this campaign, our aim is to raise awareness of the ongoing situation in Somalia and get UAE residents involved.”

An Iftar will be organised at Radisson Blu Hotel, Dubai Deira Creek on June 18. Tickets for the event can be purchased at AED 200.


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