Shopping season to continue in Dubai with the return of DSS

Just when you thought you have stocked up enough during the recently concluded Super Sale, Dubai Festivals and Retail Establishment (DFRE) has announced the return of Dubai Summer Surprises (DSS) in July. The 20th edition commences from July 1 to August 12 offering residents and visitors an exciting six week calendar of sales and family entertainment. This year’s DSS will run for 43 days under the slogan ‘Enjoy 6 weeks of sales.’

DSS 2017 will feature a series of retail promotions offering the best deals and discounts and the opportunity to win fabulous prizes at malls run in collaboration with the Dubai Shopping Malls Group. Thousands of retail outlets will reward visitors with special offers and discounts of up to 75 per cent on a wide range of merchandise. This year’s DSS is also the time for families to make the most of their summer, with a range of entertainment including Arabic concerts, Modhesh World, the region’s most popular family indoor edutainment centre; and a variety of cartoon character performances and world-class shows (including Transformers, Aladdin, Ghostbusters, Pirates in the Caribbean) taking place at malls across the city.

With a view to attracting as many visitors from around the world, the organisers will launch a marketing campaign in international markets with a focus on digital platforms and social media.

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